Experience and artifact design studio

It is not opened in one sitting. It gets a whole afternoon, somewhere the person chooses.

Inside come the words, the photos and the objects sent by the people who love them.

It is not read in a group or in front of anyone. It is read alone, which is where it actually lands.

The people who love someone complete a few sentences about that person. Whoever receives it opens it little by little, at their own pace. And if they want, it all ends up printed in a book.

Before the book there is the delivery: one envelope an hour, so each voice has time to land. Anyone who cannot wait does not have to.

Thirty food tours designed and scripted across sixteen cities in Latin America, each written so any guide can pick it up and run it.

I walk every city myself and design the tour stop by stop, with a local guide as my right hand. Then I train the guides who run it so they speak the language of A Chef’s Tour.

The result is not a list of dishes. Every stop answers why this place is here, what you are eating and how it came to be made that way. You learn what local people actually eat, and what that says about how they live.

Mexico City, Oaxaca, Guadalajara, Puerto Vallarta, Playa del Carmen, Mérida, Cancún, Antigua Guatemala, San Salvador, Panama City, Medellín, Bogotá, Cartagena, Quito, Cuenca and Cusco. If you ever land in one of these cities, book one.

An artifact for connecting: a game for everyone who sits down at the table together. Each person draws a name and writes that person a short letter: what they admire, what they are grateful for, what they wish for them. The letters go into a bowl, are read out loud, and everyone guesses who each one is for.

In the book: 24 letters to cut out and fold, slips for the names, and a small ritual to begin. For families, groups of friends and teams. From 4 to 24 people, 30 to 60 minutes.

Folded, each letter fits in a wallet. A moment that stays.

Twelve days in the jungle of Guatemala, for eighty people from the United States and elsewhere. Co-created with Quest.

We designed the name, the identity and every moment, from before arrival to the goodbye.

No excursion was just an outing: each one carried an intention. And between ceremonies there was also karaoke, a talent show and nights of looking at stars.

A travel kit built around found objects. Make your own souvenir instead of buying one made in bulk and barely meaning anything.

Inside: magnets, a pouch, a notebook, a few decorations and a way of paying attention that lasts the whole trip. Before, during and after: set an intention, land in the places you pass through, and come home with objects that hold them.

A traveller took a kit on a week of kayaking through the Swedish archipelago. Afterwards she wrote that nothing about the islands had changed. She had. On your next trips, let the memory find you.

Narrative design: we co-designed the first large-scale Pride march in Antigua, with many hands and under real legal and political constraints.

Amplified sound was not allowed, so we turned the restriction into the idea: we made history the old way, and in Antigua, which in Spanish is the same phrase. No speakers, no megaphones: drums, clapping and voices. More human, and louder than any sound system.

When a court moved our route the day before, we flowed like water. When allied businesses faced reprisals for supporting us, we stayed by their side.

The slogan came from «La guerrilla de la concordia», by Jorge Drexler, and it carried the feeling of the whole process and the energy with which we invited everyone to walk. Loving takes courage, and we showed it with love and with our presence.